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New York CNN —Big Tech has given workers an ultimatum: Come back to the office, or find a new job. However, the program risked letting all employees work from home or any other remote location. Intentional office gatheringsAhead of instituting Flex Forward, Autodesk was “rethinking our office footprint,” Blum said. For instance, Autodesk closed its San Rafael, California, office; consolidated it with the San Francisco headquarters; and started subleasing some of its office space. But, increasingly, the talent acquisition team is seeing more candidates apply for openings because they view Autodesk as “that remote company,” Pearce added.
Persons: Elon Musk, Mark Zuckerberg, Rebecca Pearce, Pearce, “ I’m, ” Pearce, , Steve Blum, Autodesk’s, it’s, ” Musk, Jamie Dimon, Michael Nagle, , , doesn’t, Andy Jassy, Jassy, don’t, ’ ”, ” Blum, Blum Organizations: New, New York CNN, Big Tech, Autodesk, Flex, CNN, Autodesk Inc, , Meta, JPMorgan, Bloomberg, Getty, ” Autodesk, La Nacion, , San, Employees Locations: New York, Cornwall, England, North America, Autodesk’s Portland , Oregon, Portland , Oregon, La, Rafael , California, San Francisco, cubicles, Autodesk's Portland , Oregon
Peloton Seeks First CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
Peloton Interactive Inc. is on the hunt for its first chief marketing officer after Dara Treseder, the company’s global head of marketing, communications and memberships, announced that she was going to leave the fitness technology firm—joining a string of leaders to do so. She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton is now seeking to hire its first ever chief marketing officer, a spokesman for the company said, following Ms. Treseder’s resignation, which was first reported by the New York Times. Peloton doesn’t plan to refill the commercial chief position, a move that, coupled with the CMO headhunt, signifies Mr. McCarthy’s vision to rewrite Peloton’s C-suite roles. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022.
Peloton Seeks CMO as Marketing Head Exits
  + stars: | 2022-09-26 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
She is set to join Autodesk, a design and manufacturing software business, as its chief marketing officer on Oct.14. Peloton briefly hired a chief marketing officer in 2016, but months later decided to place its marketing function under the purview of the chief commercial officer, the spokesman said. Peloton global head of marketing Dara Treseder joined us in Cannes to discuss navigating the complicated conditions of 2022. Write to Katie Deighton at katie.deighton@wsj.comCorrections & AmplificationsPeloton has hired a chief marketing officer in the past. An earlier version of this article incorrectly said Peloton is looking to hire its first ever chief marketing officer.
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